Anua Launches New Brightening Serum with Niacinamide and Tranexamic Acid

Many individuals struggle with persistent dullness and dark spots that obscure their skin's natural radiance. Despite trying numerous skincare products, these imperfections often remain, leaving many frustrated and uncertain about achieving a brighter complexion.

The ANUA 10% Niacinamide 4% Tranexamic Acid Brightening Serum offers a potential solution. This lightweight, water-based formula contains high concentrations of brightening ingredients designed to enhance skin clarity and luminosity.

This serum combines three potent brightening agents in carefully calibrated proportions:

• 10% niacinamide to inhibit melanin transfer and regulate sebum production
• 4% tranexamic acid to block melanin formation
• 2% arbutin to naturally lighten pigmentation

The fragrance-free formula maintains a lightweight texture suitable for various skin types, including sensitive skin.

The synergistic combination of active ingredients works to diminish existing hyperpigmentation while preventing new dark spots from forming.

Niacinamide's dual action helps minimize pore appearance and balance sebum secretion, contributing to a smoother skin texture.

Incorporated humectants like hyaluronic acid and polyglutamic acid provide sustained moisture, while ceramides strengthen the skin's protective barrier.

Independent testing confirms the serum's safety profile. Clinical observations indicate measurable improvements in skin tone after two weeks of regular use.

1. Apply to cleansed skin
2. Focus on areas of concern
3. Follow with moisturizer

Daytime use requires complementary sun protection. Initial patch testing is recommended for sensitive individuals.