Somethinc Launches Inclusive Foundation for Southeast Asian Skin

Have you ever experienced this frustrating scenario? You excitedly purchase a trending cushion foundation, apply it with high hopes, only to find your reflection staring back with uneven skin tone and cakey makeup. For those with distinctive Southeast Asian complexions, finding a cushion foundation that truly matches our skin tone can feel like searching for a needle in a haystack.

Today we explore the world of cushion foundations and how to find your perfect match.

There's no denying that cushion foundations are the ultimate efficiency tools in makeup – quick application, portable packaging, and easy touch-ups anywhere. Since 2017, I've embarked on an extensive search, testing countless brands, particularly Korean cushion compacts, but results were consistently disappointing. The core issue? Limited shade ranges. Options were either too pale or too ashy, with even the deepest shades failing to blend seamlessly with my natural skin tone. Eventually, I abandoned cushion foundations altogether, turning instead to liquid or powder formulas.

However, several months ago, I discovered Indonesian brand Somethinc – a revelation that completely transformed my perception of cushion foundations. This product line offers an extensive shade range with lightweight texture and moderate coverage, specifically formulated for Southeast Asian skin tones.

Advantages:

• Expansive shade range eliminates mask-like appearance: The standout feature is Somethinc's diverse shade selection, catering to complexions from fair to deep. Finally, a perfect match that blends naturally without artificial appearance.
• Lightweight formula promotes breathability: Unlike many heavy cushion foundations that cause breakouts, Somethinc's airy texture feels virtually undetectable while allowing skin to breathe, even during extended wear.
• Moderate coverage achieves natural finish: This foundation effectively minimizes pores and redness while maintaining a skin-like appearance. For additional coverage, buildable layering is possible.
• Impressive longevity with minimal transfer: With proper primer application, the foundation maintains integrity for approximately six hours. While some oxidation occurs, strategic powder application easily refreshes the finish.
• Budget-friendly accessibility: Compared to luxury cushion compacts, Somethinc offers exceptional value, making it ideal for students or cost-conscious consumers.

Considerations:

• Coverage limitations: Those with significant imperfections may require additional concealer or layered application.
• Shade selection requires research: While the range is comprehensive, consulting in-store testers or verified swatches is recommended to ensure accurate color matching.

For Southeast Asian consumers struggling to find compatible foundation options, Somethinc's cushion foundation represents a breakthrough product. Its thoughtful formulation addresses long-standing industry gaps in inclusive shade development and tropical climate suitability.